Overview
I plan retail activations that combine campaign design, seasonal themes, partner engagement, product positioning, and practical training.
Brand Communication
Brand Communication & Event Execution
A case study in seasonal event planning, partner training, client-sponsored activations, product positioning, and customer engagement.
Approach
- Designed the flyer and an original sci-fi light-versus-dark campaign concept.
- Planned themed activation materials and store-winner recognition.
- Connected the event to Dell product messaging and customer-engagement training.
- Supported a Mother's Day event that combined seasonal engagement with partner training.
- Coordinated client-sponsored special-day events, aligning sponsor visibility with the audience experience.
Tools / Skills
Campaign Design
Event Planning
Partner Training
Sponsor Coordination
Seasonal Activations
Brand Communication
Team Activation
Product Positioning
Business Value
Stronger brand touchpoints, clearer partner understanding, and memorable events that balance audience value with sponsor goals.