Marketing / Sales / Automation

Yury Li

Marketing & Sales Specialist.

Helping brands communicate clearly, support better buying decisions, and organize sales and marketing work with practical digital tools.

About

Customer-centered marketing and sales, grounded in real conversations.

Professional Summary

Marketing & Sales Specialist with 5+ years of combined experience across digital marketing, event coordination, retail sales, sales support, and customer-facing product communication in North America and Asia.

Skilled in social media content, website updates, consultative sales, brand consistency, CRM, AI-assisted content creation, and cross-functional collaboration. Bilingual in English and Mandarin.

Education

Bachelor's Degree in Business Marketing San Jose State University
Master of Professional Education Western University

Employer Value

Practical strengths that support marketing, sales, and retail teams.

Customer-to-product translation visual
01

Customer-to-Product Translation

Explain technical or design-focused product details in clear customer language, helping buyers compare options and make confident decisions.

Campaign execution visual
02

Campaign Execution

Plan and execute social media, event, and in-store campaign materials while keeping brand presentation consistent across touchpoints.

Market and content research visual
03

Market & Content Research

Research customer needs, market trends, and platform behavior to turn insights into listings, content, product positioning, and sales conversations.

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04

Digital Tool Fluency

Work comfortably with Canva, Shopify, Hootsuite, 20-20 Design, ERP systems, CRM workflows, and AI tools for practical marketing support.

Experience

Professional experience across retail sales, technology products, business development, and marketing.

Apr 2025 - Present iFurniture

Sales Representative

  • Created marketing content including product photos, tags, and social media posts using Canva to support store visibility and brand presence.
  • Help customers select furniture solutions based on space, budget, lifestyle, and design preferences.
  • Provide consultative sales service, product recommendations, and after-sale support to improve customer satisfaction.
  • Manage returns, exchanges, customer inquiries, payment processing, and cash transactions through ERP systems.
  • Check stock levels, price tags, store displays, unloading, restocking, and inventory accuracy.
Jul 2024 - Present Best Buy / Dell Project

Dell Brand Ambassador

  • Serve as an in-store product expert, translating complex product specifications into compelling customer communications.
  • Educate customers on laptops, monitors, gaming PCs, and technology solutions based on needs and use cases.
  • Collaborate with Blue Shirt teams to improve product knowledge, sales strategies, and Dell solution planograms.
  • Maintain current knowledge of product roadmaps, competitive trends, and market solutions.
  • Communicate customer feedback, traffic insights, product interests, and sales opportunities.
  • Help customers compare specs, storage, display quality, performance, value, and practical use cases.
Previous Experience PC Financial

Field Sales Representative

  • Promoted financial products through consultative, client-focused presentations.
  • Translated technical financial concepts into accessible customer solutions.
  • Cultivated B2B relationships with in-store management teams to support promotional visibility and cross-selling opportunities.
Previous Experience Funliving

Business Developer

  • Created and executed digital marketing campaigns across social media and listing platforms, increasing inbound inquiries by an average of 30%.
  • Researched North American rental markets and developed 200+ tailored property listings for 500+ international students.
  • Established partnerships with property managers and real estate agents to expand service reach and market presence.
  • Worked across marketing, sales, and client-facing tasks in a cross-cultural business environment.
Oct 2019 - Apr 2021 Fine Kitchen Inc.

Sales Specialist

  • Used 20-20 Design software to create custom visual presentations and 3D kitchen renderings.
  • Led a website redesign and integrated a Shopify chat system to improve user experience and customer interaction efficiency.
  • Managed full-cycle customer appointments, communications, payment processing, and design-focused product recommendations.
  • Trained new associates on sales and design software best practices.
2019 Marketing Roles Xhub SPACE / Star Alliance Culture Inc.

Marketing Specialist

  • Managed social media strategies and active online community engagement across brand platforms.
  • Designed and launched marketing events contributing to a 20% increase in new revenue streams.
  • Developed customer and partner relationships to improve brand visibility and partnership development.
  • Maintained online brand presence through content, engagement, and event marketing support.
May 2021 - Mar 2022 Wonder Kitchen & Bath

Warehouse Associate / Sales Support

  • Supported sales through inventory management, order fulfillment, and logistics coordination.
  • Trained junior team members in assembly, quality control, and sales support procedures.
  • Operated commercial vehicles for local deliveries while maintaining safety and reliability standards.

Skills

Core skills across marketing, customer consultation, and digital tools.

01

Marketing & Brand

Digital Marketing Social Media Management Brand Positioning Content Marketing Event Marketing Market Research Customer Experience
02

Sales & Customer Consultation

Consultative Sales Retail Sales Product Demonstration Sales Enablement Cross-cultural Communication
03

Tools & Workflow

Workflow Automation CRM ERP Systems Project Management Shopify Canva Hootsuite 20-20 Design Make.com AI Content Tools

Projects

Selected work themes based on hands-on sales and marketing experience.

Contact

Let's connect around marketing, sales, retail technology, brand ambassador, and workflow-focused roles.

I am interested in conversations where customer insight, product communication, and practical digital tools can create measurable business value.